COVID-19 has gutted the traditional summer blockbuster season — but fans shouldn’t grieve for the multiplex yet
starringan action-filled rom-com with Issa Rae and Kumail Nanjiani — they are no consolation for theater chains such as AMC and Regal Cinemas, which see the direct market as a betrayal of the theatrical experience for the sake of a quick buck.
Deprived of the thing they love, moviegoers are undergoing their own version of Elisabeth Kübler-Ross’ five stages of grief:: Pretend that Hollywood studios and theater owners have already figured out how to return to business as usual. They haven’t.: Theater owners are fuming about having to reduce capacity by at least half to enable social distancing inside the multiplex.
Here’s a look at the new normal: Until scientists come up with a vaccine and we can chomp our popcorn with complete peace of mind, chaos reigns. It will be audiences demanding safety guarantees before again venturing into theaters in large numbers. It will be Hollywood pushing for similar assurances to get filmmaking back up to speed after COVID-19 concerns brought production to a standstill. For actors and crews on sets, that will mean daily testing.
Is it worth the trouble? There’s something about the American spirit that won’t take no for an answer. It’s not denial, it’s perseverance. Watch that scene from the 1941 Preston Sturges comedyin which shackled prisoners gather to laugh out loud at a Disney cartoon. There’s a reason it still resonates. Moviegoing is a communal experience.
The question is: Will we ever laugh again at the multiplex — so blissfully unaware of the terrors in the world outside? Of course we will: It’ll take more than a few knockout punches from a virus to permanently kill the habit. A quarantined Stephen King summed up that never-say-die feeling in a tweet: “God, how I wish I could go to a movie tonight. Popcorn, Junior Mints, big old soda, sitting in the third row and watching some action flick or a goofball comedy. I’d love that.
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