'It's a marketing nightmare for the franchise,' a marketing expert told Newsweek.
team back to its original"Redskins" moniker is gaining traction online, spurred by an opposition to cancel culture.started by the Native American Guardian's Association , a nonprofit organization based in North Dakota, surpassed 101,000 signatures on Tuesday. The petition, which began June 21, calls for a restoration of the team's original name for the benefit of"the team, its loyal fan base and the legacy it represents.
, the team became known as the Washington Football Team for about two years before a rebrand to its current Commanders name was officially announced in February 2022 and went into effect for the following season. "Changing the name abruptly disregards the positive legacy that the Redskins name has built over the years and disorients the passionate fans who have invested their emotions, time and unwavering support in the team."
"When that happens, people fall out of love with your brand. You lose brand recognition, lose public persona, and have to look at the brand one way and go back the other way."via email that 100,000 signatures or even a hypothetical million"doesn't mean that there aren't hundreds of thousands, or millions, of people who are offended by the name."
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