Not even the family cats and dogs are immune from inflation-driven cutbacks, with pet food costs up 15% and other pet products up 12% in a year
means many are struggling to afford taking care of themselves and their kids. Pet owners are now getting rid of Buddy’s raw-food diet and Bella’s monthly treat and toy subscription box. They are also baking their own treats and driving hours for less-expensive vet care.
The Rolenaitis family in Silverdale, Wash., recently traded down to $12 bags of Kibbles ’n Bits dry food for dogs Moose and Wink after their go-to Purina Pro Plan jumped to $25 from about $17. “They might buy one fewer toy or extend the cycle of their existing dog bed before they get the next one,” Mr. MacDonald says.Erica Landis
When the white-hued guinea pig, named Betty White, died, Mrs. Landis couldn’t help but feel a little relieved. “I feel like an evil human being because Betty was my favorite, but economically it did help,” she says.Even pet owners with more disposable income are trying to reel in their spending. While they might have been able to justify a $200 cat tree when they were stuck at home with their animals during quarantine, Mr. Gutman of Morgan Stanley says people now have other spending priorities.
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