Insiders say that ITV and Holly think that Philip going public on the issue has made matters worse
ITV bosses will not be long in axing This Morning presenter Phillip Schofield if they feel his on-screen chemistry with Holly Willoughby has been damaged, insiders have said. According to The Mirror, the presenter went public on the apparent rift with his co-host in a statement that sources claim that neither Holly or ITV knew about.
One added: “This Morning’s relationship with its viewers is built on trust, and they have to believe that Holly and Phil’s friendship, and what they’re watching, is real. While there was a bit of noise and speculation about their relationship cooling, it could have easily been ignored. “Phil’s position is looking increasingly precarious. Monday is very much D-day, but the same could apply to any day next week. No one is bigger than the brand.”
Phil and Holly’s contracts are up at the end of the year, with negotiations set to start on any potential renewal in the summer. Another TV insider said: “Put it this way, Phil is not in the middle of a five-year deal. There is a natural cut off point if viewers no longer believe in them as a duo.”
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