How Barbie went from poor sales in the 1950s to becoming the most popular doll in the world
In the 1950s, the American businesswoman saw a gap in the toy market. She decided to launch a doll for girls that wasn't a baby, but a woman — with a woman's body, a job, and later, a boyfriend.
After being warned it was a bad idea and that no one would buy it, Barbie was a huge hit. Mattel, Handler's toy company, went on to make billions of dollars off the doll. In the 1970s, Barbie became a symbol that feminists hated for creating unrealistic ideas about bodies, upholding gender stereotypes, and whitewashing ideas about beauty.
But she kept selling and remains the most popular doll in the world. In July, the highly-anticipated"Barbie" movie, directed by Greta Gerwig and starring Margot Robbie as the titular character, will be released. In the 1950s, Ruth Handler, part-owner of a toy company called Mattel, noticed her daughter preferred to play with adult paper dolls instead of her plastic baby dolls.
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