Forever 21 just filed for Chapter 11 bankruptcy protection. But for much of the 2000s, it appeared unstoppable.
Though Forever 21 just filed for Chapter 11 bankruptcy protection, for a period in post-recession America, the fast-fashion retailer showed no signs of stopping. Forever 21 capitalized on consumers who still wanted to look stylish while on a budget. It took over empty storefronts left in the wake of the recession and focused on rapid expansion. Now, as consumer sentiment shifts away from fast fashion, the future of Forever 21 remains unclear. We took a look at Forever 21 in its glory days.
Though Forever 21 just filed for Chapter 11 bankruptcy protection, for a period in post-recession America, the fast-fashion retailer showed no signs of stopping. Forever 21 capitalized on consumers who still wanted to look stylish while on a budget. It took over empty storefronts left in the wake of the recession and focused on rapid expansion. Now, as consumer sentiment shifts away from fast fashion, the future of Forever 21 remains unclear. We took a look at Forever 21 in its glory days.
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