It gives 'Happy Hour' a whole new meaning!
At the core of the line, which consists mainly of—naturally—cocktail rings is a colorful assortment of joyful gemstones, arranged to resemble the negronis, Manhattans, gin fizzes and mimosas we all love. Piaget mixes up a fizzy blend of peridot, citrine, tourmaline and indicolite, stirs in a few diamonds and shakes them up together in a whimsical design worthy of happy hour.
Piaget was founded in 1874, starting out as a maker of watch movements, and then as a producer of its own watches—mainly dress watches and high jewelry pieces. “Piaget’s expertise in jewelry watches led to special orders from clients for straight jewelry without the watch, so around the 1960s, the maison started to do jewelry-only pieces on request,” explains Bourrie. “At first, it was just additional business, and then we started, maybe 20 years ago, to do proper collections.
The annual Creative Collection is usually introduced at special salons and private events. In the 1970s, when Yves Piaget instilled his design mark on the business and brought his social contacts to the brand, Piaget gained a wide following among celebrities, a following that was referred to as the Piaget Society. Today, in the age of burgeoning collector groups, Piaget is reviving the concept among its loyal client base. “Our Piaget Society is a creative movement,” says Bourrie.
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