A Ferrari partner is stepping out of the shadows with most powerful road car of all time
The colossal industrial conglomerate already had car brands in its portfolio. The company's chairman, Anand Mahindra, had previously explored buying Jaguar Land Rover, before his countryman Ratan Tata did the deal in 2008.
But Mahindra had bigger plans. When he created Automobili Pininfarina, an offshoot automaker that operates separately from the design consultancy, late last year, it became clear that he intends to build a respected name into a bigger brand. "We don't need to claim that we know how to make beautiful cars," he said ahead of the Geneva Motor Show."It's just confidence that we have. You cannot buy the sort of provenance and brand heritage that is behind Pininfarina -- generations of creating stunning cars with beauty, purity and rarity.
The Battista is a calling card for Automobili Pininfarina. There are plans for a number of more accessible stablemates that will start at around $110,000. And Perschke said the"conventional" line-up will not only comprise sports cars.
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