”For years now we've been committed to making Pinterest a more inclusive place.'
Pinterest wants people to find inspiration for the skin they’re in, and it’s released updates to make searching for it easier.
Like many Bay Area tech companies, Pinterest has had to grapple with issues of equality and representation in recent months. But while it internally reflects, outwardly the platform’s focus on inclusivity arrives in the form of new updates for its skin-tone detection technology. As updates go, the core changes speak to an evolving maturity of the company’s machine learning technology. But that may matter less than the fact that Pinterest — as an emerging and increasingly influential social commerce platform — is doubling down on its inclusivity efforts during a period of heightened awareness and racial reckoning, even from within the company itself.
Having a platform intensely focused on the interests and passions of an active user base allows Pinterest to keep a finger on the pulse of consumer sentiment. And what it’s been noticing recently is a focus on all things “au naturale,” and that seems to be breaking across racial and gender lines.
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