Pinterest's next step will be to monetize its growing user base overseas:
The vast majority of Pinterest's 291 million MAU come from outside of the US, and that international user base is also fueling growth: International users are up 29% YoY, compared with domestic, which are up only 6% from last year.
Pinterest's growing popularity in overseas markets is a positive indicator, and its next step will be to monetize those users. Even though 71% of Pinterest's users come from outside the US, 93% of the company's total revenue came from the US. Expanding the availability of its ad tools — particulary self-serve — should help Pinterest better monetize its international user base in the long term. Self-serve ad platforms have helped social companies like Snap and Facebook to scale advertising because they enable companies to broaden and diversify their advertiser base.
Pinterest is in the process of first calibrating its platform to new geographies, ensuring a smooth experience that will allow it to add and retain users it can eventually monetize. Pinterest's success has largely come from the fact that it excels when it comes to performance products — which aim to more directly drive purchases — which is rare when it comes to the self-serve ad business.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Pinterest plunges after earnings but Wall Street analysts are sticking with the stockWall Street analysts are sticking by the stock in the wake of the company's big miss.
Weiterlesen »
Pinterest CEO after earnings report tumble: We're in the growth phase of our business'We're trying to be transparent and ... we want to focus on the long term,' CEO Ben Silbermann says.
Weiterlesen »
Pinterest is about to release its first earnings report as a public companyPinterest is set to release its first quarter 2019 earnings report after the bell on Thursday.
Weiterlesen »
Pinterest Shares Fall After Hours, Following Post-IPO Earnings ReportShares of Pinterest fell 17% in extended trading after the company posted a wider-than-expected loss in its first quarterly report following its public-market debut.
Weiterlesen »
The stock market punished earnings misses more than it rewarded earnings beatsFirst-quarter earnings season is virtually in the books. A look back shows stock-market investors were in a mood to punish shares of companies that...
Weiterlesen »
Uber's historic loss, Lyft's abysmal month, Pinterest's earnings disaster: Why the white-hot IPO market is full of dudsAt the heart of the poor showings are companies' unclear paths to profitability and an uncertain economic backdrop.
Weiterlesen »
Uber, Lyft and Pinterest prove that private investors are sucking up all the valueConsumer IPOs from Snap to Uber have been disappointing and serve as a reminder that private investors are making all the money.
Weiterlesen »
Stocks making the biggest moves after hours: Pinterest, Nvidia, Applied Materials and moreSee which stocks are posting big moves after the bell on Thursday.
Weiterlesen »
Pinterest forecasts 2019 revenue in line with estimates, shares fallPinterest Inc forecast full-year revenue mostly in line with analysts' esti...
Weiterlesen »
Pinterest shares tumble as profit seen elusivePinterest Inc's shares slumped as much as 17% on Friday after the online sc...
Weiterlesen »
What to watch today: Dow struggles, Brexit deal hopes fade, and Pinterest tanksFutures are pointing to a lower open for the final session of the week, raising the prospect of a fourth straight weekly loss for the Dow.
Weiterlesen »