This pitch deck reveals how ad giant Omnicom won the US Army's $4 billion marketing business. Its first ads are about to hit digital and social media.
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The winning pitch includes personalized social media videos targeting high-schoolers, ads featuring headshots of new recruits, and a campaign starring soldiers' parents as influencers.Click here for more BI Prime storiesHolding company giant Omnicom's Team DDB last November won the US Army's ad business after a multi-year review, covering an$4 billion over 10 years.
Omnicom pitched a variety of digital and social efforts including episodic Instagram stories and sponsored content on BuzzFeed, Twitch, and Reddit
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