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Plant-based meat producers have seen a drop in sales from the pandemic onward, are the price and the taste of "fake meat" to blame?
Multiple headlines reported the decline or even predicted the end of plant-based meat. But is this really true? And if so, why is the plant-based meat industry having such a hard time right now?Conversely, plant-based diets are considered to be healthier if carried out properly, and people are now widely aware of this. According to a 2021 study,, which means that they try to follow a mainly vegetarian diet and restrict meat consumption or restrict the types of meat they eat.
Maple Leaf is a Canadian food company that owns Lightlife and Field Roast plant-based protein brands in the U.S. The same study points out that 42% of people surveyed expect to pay the same price for plant-based products as for conventional meat products, except for flexitarians and millennials, who tend to be a little bit more willing to pay more for plant-based products.
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