Pluto TV thinks human curation can draw in viewers.
a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.that not only does it offer free ad-supported streaming — but it’s curated by humans, too. The Paramount-owned service pushes back against the recommendation algorithm used by Netflix and other major streamers in a new ad campaign that insists humans do a better job of picking what you want to watch.
Each ad shows a person scrolling aimlessly through the “featured” section of a streaming service that appears to be modeled after Netflix. Suddenly, a human curator from Pluto TV appears in their home, with the goal of guiding them toward the free ad-supported streaming television service as a solution to their indecisiveness.
It’s true: Netflix’s “For You” section doesn’t always get things right. I often find better recommendations when looking up listicles of the best shows to watch online. But one of the best parts about FAST is that you don’t really have to choose what you want to watch — you can just flip through a series of channels just like you would when watching cable TV.
In addition to the new ad campaign, Pluto TV also announced that it’s rolling out three new categories you can use to sort through content: drama, sci-fi, and true crime., it’s entirely possible that curated programming is one of the reasons people are tuning in.
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