Paramount Global’s free streaming outlet Pluto TV is beginning to offer full previous seasons before their new seasons premiere on Paramount+ starting Thursday with 'Mike Judge’s Beavis & Butt-Head,' 'RuPaul’s Drag Race All Stars,' 'iCarly' and more
following over the next few weeks and months. For 30 days, the full prior season of the series will be available during primetime programming on the service, on the Paramount+ Picks channel. Various other channels on Pluto will host special programming blocks across a wide variety of Pluto TV channels and on-demand. In addition, the new season’s premiere episode will be available on Pluto for one week following its debut on Paramount+.
Pluto, which emphasizes live viewing, ended 2022 with 79 million monthly active users. It has been an early leader in the FAST sector and has also been used for synergistic purposes, creating dedicated channels for many Paramount properties and forging strong ties with CBS, the MTV networks and others as a way to respond to cord-cutting. Since joining the Viacom fold in 2019 ahead of its merger with CBS , Pluto has become an increasingly valuable piece of real estate for the company.
“Paramount strives to deliver audiences a best-in-class streaming experience offering both free and paid options with Pluto TV and Paramount+,” said Amy Kuessner, EVP, Content Strategy and Global Partnerships, Paramount Streaming. “This new offering reinforces the power and synergy of Paramount’s funnel, both in fueling Pluto TV with popular, fan-favorite original series, as well as serving to promote, market and drive consumers to Paramount+.
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