What happens if you pay Fox News viewers to watch CNN for a month? Two researchers who studied this exact discussed their findings at United Facts of America. Read more about what they found here:
From left, the University of California, Berkeley’s David Broockman and Microsoft Research’s David Rothschild discuss cable news on Sept. 27, 2022, at PolitiFact's United Facts of America conference. PolitiFact Deputy Editor Rebecca Catalanello moderated.How do you get dedicated Fox News viewers to drop Tucker Carlson for a month and change the channel?
UC Berkeley’s David Broockman and Microsoft Research’s David Rothschild presented research on partisan television news diets and echo chambers, which they found to be more partisan and persistent than ones from online news consumption. "People were a lot less likely to agree that what Fox News was covering was important," Broockman said.
"On television, people persist month after month, he said. "Online, even where these echo chambers exist, people are just cycling in and out."
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