Ken Bruce's mid-morning replacement on Radio 2, Vernon Kay, continues to lose listeners
Ken Bruce's mid-morning replacement on Radio 2, Vernon Kay, continues to lose listenersA year after quitting Radio 2, where he felt underappreciated by bosses, the genial Scot has increased the average audience for his mid-morning GHR slot from 2.2 to 3.8 million – an impressive 73 per cent rise.
“They say time flies when you’re having fun and that must be true because I can’t believe it’s been a year at Greatest Hits Radio already. It’s truly been incredible,” said Bruce. Bruce said he struggled with the playlist changes, which have driven listeners aged 60 and above to GHR as well as Boom Radio, a new station dedicated to luring disaffected Radio 2 listeners which now has 600,000 loyal fans.
Radio 2 is down 9 per cent over the same period. But despite the losses, there is some relief at Broadcasting House that a listener exodus which followed Bruce’s departure appears to have stabilised. Whilst Bruce is enjoying being the centre of attention at GHR, he has sacrificed his position as the most-listened to DJ in Britain by moving to a station which still remains millions shy of Radio 2’s mass audience.
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