YouTuber tells ABC News the FTC's official guidelines aim to make the business of influencing more transparent.
Ad, partner, sponsored -- these are just some of the words we see fill social media feeds and now the Federal Trade Commission is trying to make it easier than ever for influencers to understand the meaning behind popular posting nomenclature.
Jennifer Grygiel, a communications professor at Syracuse University, told ABC News that the FTC updates its previous endorsement guidelines every couple years to ask for"appropriate disclosure." "Instagram for example has been pushing their livestreaming, they've also been pushing stories, which have become incredibly popular. So there are new ways to disclose ads in those spaces," she said."It's a little shocking that Instagram and others have not given users more tools to disclose those relationships and to make it very clear to the public that they are making some kind of endorsement.
Milburn said that according to the guidelines,"You can't promote something that you've never used before."
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Weiterlesen »
Glossier just dropped a new product and fans are going absolutely wild on InstagramGlossier has launched a brand new makeup product, and fans of the beauty brand are eager to get their hands on it. Introducing: Glossier Pro Tip - a liquid eyeliner that will give you the best Adele-esque eyeliner flicks at the drop of a hat.
Weiterlesen »
A Fortnite superstar was given a lifetime ban from the game for cheatingFortnite player FaZe Jarvis announced in an apology video posted on Sunday that he has received the ban after using aimbots, a type of in-game cheat that allows players to automatically aim at opponents, greatly increasing shooting accuracy.
Weiterlesen »
How to Achieve a Happy, Healthy Gut This Holiday Season and BeyondIf rounds of hors d’oeuvres, bottomless flutes of bubbles, and multi-course holiday dinners are known to wreak havoc on your stomach, then read this.
Weiterlesen »