Social-distancing rules are accelerating change across the porn industry
PORNOGRAPHY IS having a good pandemic. As an industry, it is well adapted to a world in lockdown. It has already largely moved online; and its consumers often voluntarily self-isolate. Now, as Mike Stabile of the Free Speech Coalition , an industry group in Los Angeles, puts it, legions are “stuck at home and looking for an outlet”. Most online porn is free. Last month traffic on Pornhub, a giant website, for instance, was up by 22% compared with March.
Despite such efforts by established producers, lockdowns are encouraging efforts by freelancers and smaller firms, too. Actors increasingly cut producers out of the loop by filming themselves on smartphones and uploading the homemade footage, which they own, to newish websites that host “adult” social media. On these so-called premium sites, fans aged 18 and older pay subscriptions to watch performers. The sites take a cut of transactions . But other than that, the system removes middlemen.
Some performers will find the transition to digital tricky. Mia, a stripper in the Berlin collective, foresees a struggle. She laments that she cannot promote the online venture on her usual social media without her family in Spain discovering what she does. Beyond that, as Edie, another stripper in the collective, notes, online imagery can be illicitly copied and posted elsewhere amid unsavoury content.
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