Today's car firm CEOs do not do the same job as their predecessors; their roles have changed dramatically over recent years
Those who sit at the top of the tree, the CEOs, are the most important people within car makers. They wield great power, especially in their strongest regions. Their roles have, however, shifted in recent years, with the push of electric cars, and the need to prioritise tech and software over all else, requiring a change in thinking and working Some have failed to make the change, others have thrived. It is those that we celebrate within the Power List 100, sponsored by Keyloop.
Adrian Mardell, CEO JLR Adrian Mardell is born and bred JLR, having worked at the company for 32 years before taking the top job. It is no light undertaking: JLR’s woes were reported long before the broader industry issues of recent times. With Mardell’s ingrained knowledge of Gaydon and JLR back in the black, he is perfectly placed to lead the firm’s new House of Brands strategy and the reinvention of Jaguar as an electric hyper-luxury brand.
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