The Italian house’s first foray into fine jewelry features smooth, polished shapes that feel fresh and contemporary.
The phrase “fine jewelry” may conjure images of ancestral diamonds resting on velvet pillows inside a locked safe. But as Prada’s first fine jewelry collection proves, it can also mean something more closely aligned with modern life. Today, the Italian fashion house announced the launch of Eternal Gold, a 100 percent recycled collection that pushes the boundaries of the category.
Featuring archetypal shapes—hearts, snakes, chains—rendered smooth and minimalist, the collection has a fresh, contemporary feel. Also present in the design lexicon is the Prada logo triangle, which appears as an oversized earring on its own, and as an accent on chain links, hoops, and snake heads. In the campaign, poet Amanda Gorman, actor Maya Hawke, and musician Jeon Somi—all rising stars in their early 20s who represent the optimism of the next generation—model standout pieces.
As Prada succinctly puts it, “this radical transparency on origins, sourcing, and production chains gives a modern consciousness to fine jewelry, shifting outdated industry standards to mirror societal change.” Like the house’s push to switch all of their nylon to recycled nylon, this collection signifies a forward-thinking, responsible approach to luxury—and one that will surely appeal to fans of Prada’s innovative, enigmatic aesthetic.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Prada Makes Fine Jewelry History with Eternal Gold CollectionIts first-ever fine jewelry line is also the world's first collection made with 100% recycled gold.
Weiterlesen »
Prada’s First-Ever Jewelry Line Is Made Entirely From Recycled GoldThe debut collection, dubbed Eternal Gold, features 48 pieces of jewelry all made in Italy.
Weiterlesen »
St. Augustine residential recycling collection delayed until next weekThe city of St. Augustine’s Solid Waste Division will delay residential recycling collection until Oct. 20 or 21 to focus on Ian debris and household waste collections, city officials said Wednesday.
Weiterlesen »
Luna Rossa Unveils Boat Ahead of 37th America’s CupThe prototype was christened by Miuccia Prada, while Patrizio Bertelli said Prada will no longer sponsor the Challenger Selection Series, known as the Prada Cup.
Weiterlesen »
Harry Winston’s Emerald Collection Unveils 7 New Colors—and Yes, One Is Tiffany BlueHarry Winston offers its take on the color trend with high-jewelry timepieces that mark the next evolution of the brand's Emerald collection.
Weiterlesen »