Prada also enlists brand ambassadors Li Yifeng and Chun Xia to star in the Chinese holiday campaign, shot by local photographer Liu Song.
It also includes an art project, which is an open invitation for creative talents under 30 at art schools in China and beyond to present their personal interpretation of the tiger, whether via painting, design or sculpture. Participants can submit their works viaAll works will be judged by a jury comprising the artists Liu Ye, Lu Yang and Goshka Macuga, and some will be chosen for use in a special project taking place throughout 2022.
The campaign promotes items from the brand’s spring edit, which includes red, black and white ski items from the Linea Rossa line, Re-Nylon bags, chunky knitwear and pet accessories.
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