Primark to trial click and collect service

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Primark to trial click and collect service
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Around 25 stores in the northwest of England will be part of the trial, which is due to begin towards the end of the year

Associated British Foods has announced it will trial a click and collect service on children's products at its fashion business Primark.

It said that Primark has chosen an expanded range of products for the trial, which will take place in up to 25 stores in the northwest of England.The trial will begin towards the end of the year. Associated British Foods said that it believes click and collect has the potential to satisfy unfulfilled demand and drive footfall from existing and new customers.Sarah Riding, retail partner at the law firm Gowling WLG, said:"While any sort of retail expansion carries a level of risk at the moment, Primark's foray into this revenue stream is long overdue.

"However, given that their store-based footfall has defied expectations where driving high revenue is concerned, the captive audience on standby for this service seems to be better guaranteed for them than others.

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