Prime Video is working on an ad-supported subscription tier.
Ad-supported subscription tiers are quickly becoming commonplace in the streaming world. Netflix and Disney+ most recently embraced the ad model as a cheaper option amidst a slowdown in new signups with more customers looking to cut expensive streaming bills out of their budget. Now, Prime Video is about to get its ads on as the Wall Street Journal reported that Amazon is in the early stages of planning an ad tier for its platform.
With the new tier, Prime Video looks to capitalize on its strong position in terms of ad revenue. Amazon has raked in $9.5 billion in the first quarter and sits as the third-biggest fish in the ad revenue pond, falling behind only tech behemoths Meta and Google. Advertisers are apparently eager to have their promotions in front of the content on offer at the streamer like The Marvelous Mrs.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT A model for what this tier could look like hasn't been decided on, but there's a chance it will come at a cost to current subscribers. While a cheaper ad tier is one option, Amazon is also weighing creating a higher-priced ad-free tier while rolling out more ads in short breaks for all current subscribers whether through an Amazon Prime account, which currently costs $14.
Prime Video Is Eyeing Adding Ad-Supported Max and Paramount+ Channels Beyond potentially adding its own ads, Amazon is also exploring the option of adding the ad-supported versions of its rivals Paramount+ and the newly-minted Max to Prime Video Channels. Last year, HBO Max became available as a channel on the service which users could sign up through, though only for an ad-free plan. If discussions with Warner Bros.
Stay tuned here at Collider for more on the future of Prime Video as it eyes further implementation of ads. Check out the recently-released trailer for Season 2 of the service's hit Good Omens below.
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