The Duke of Sussex is curating the publication's Instagram as part of his new social media campaign to promote conservation.
traveling on his official tour
of Southern Africa, the Prince is launching the new social media campaign"Looking Up," which aims to raise awareness and increase understanding of the role trees play in Earth's delicate ecosystem. The campaign will encourage users to share snapshots they've taken of trees in their own lives, as a show of solidarity and appreciation.to curate a series of posts featuring stunning photographs of trees taken by some of the publication's famed photographers.
The posts themselves will highlight the beauty of indigenous flora, as well as tress at Liwonde National Park, in Malawi, where he will be visiting. The posts will also emphasize the shared responsibility of all people in protecting and preserving the ecosystem. This project is an extension of the prince's work with the Queens Commonwealth Canopy initiative, which seeks to develop and cultivate a series of forest conservation programs within all the countries within the Commonwealth of Nations.
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