Ohio-based L’uva Bella Winery is defending its right to sell “Purple Rain” wine, saying Prince famously “despised alcohol,” so there’s no consumer confusion
The winemaker is asserting the new defense after Prince’s estate sued last summer, demanding cancellation of the “Purple Rain” trademark awarded to L’uva in 2019, three years after the Grammy winner’s accidental overdose death. The estate cited a “likelihood of confusion” and “false suggestion of a connection” with the superstar artist as grounds for its petition.
“‘Purple Rain’ is Prince’s most famous song, album, tour, movie, etc., and there can be no doubt that ‘Purple Rain’ signifies Prince. Prince is also undisputedly one of the most famous musicians of all time,” lawyers for the estate espouse in their paperwork. In January, the late musician’s estate asked the federal board to grant its cancellation request without a trial. L’uva’s lawyers responded by saying they deserve a chance to proceed through discovery, adding the estate’s actions are “contrary to the beliefs, views, and the teachings of the now deceased artist.”L’uva currently sells its “multi-award winning Purple Rain Concord” wine on its website for $7.99 per bottle.
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