Privacy group says tech giants Facebook, Twitter and Alphabet’s Google not delivering on political ads pledges by eculliford
- Facebook, Twitter and Alphabet’s Google have failed to provide adequate transparency for global users around political advertising on their services, a privacy advocacy group said on Tuesday.
The group called Google “especially deficient” in disclosure of information about targeting, which enables advertisers to deliver tailored messages to different groups of users. A Facebook spokesman said that the company had tightened its rules on political advertising in recent years and improved transparency on both Facebook and Instagram.Privacy International’s criticisms come ahead of the European Commission’s own report, due by the end of the year, on the tech companies’ commitments to its self-regulatory Code of Practice on Disinformation.
“Companies that rely on people’s data to establish their market dominance should give all users heightened ad transparency, and transparency into the targeting and funding of ads should be meaningful,” said Sara Nelson, a spokeswoman for Privacy International.
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