Supermarkets tout discount campaigns to inflation-weary shoppers as more people turn to cheaper private labels.
, a bright spot amid the economic headwinds of inflation and rising interest rates. Walmart said that consumers are also buying smaller portions on top of switching to private label brands.
"We do see some consumers switching — we see categories like deli, lunch meat, bacon, dairy, where we see customers trading from brands to private brands," John Furner, president and CEO of Walmart U.S., told analysts in a recent earnings call. "And we see switching from gallons of milk to half gallons," Furner said."We've got to do what we can in those categories to keep costs low."
In that vein, supermarket chains have embarked on discount campaigns to entice inflation-scarred shoppers. it was dropping prices on more than 100 items, including brand names and Lidl Preferred Selection in its roughly 170 stores in nine East Coast states. it was cutting prices on hundreds of frozen products, including brand-name and Weis Quality products at its 196 stores in seven states.
Giant Eagle recently rolled out lower prices for those enrolled in its myPerks program at its more than 470 stores in Indiana, Maryland, Ohio, Pennsylvania and West Virginia.
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