My experience creating a successful design team at a early stage startup by Aysha Samrin - finance design
Design leaders must be coaches who inspire their teams to achieve success, hand-holding when necessary but drawing back when a team hits its stride. Building a successful design team is all about putting talented people in positions, and on projects, where they can be successful while growing as designers. Design leaders work towards fostering design thinking outside of the design team than they do within their own team.
At Perch, we established three design principles that helped drive a lot of our decisions on our product and design team. These principles act as standards for our team and help us measure the quality of our work. They replace subjective ideals with clear standards that help team members make user-centered design decisions.
Fostering collaboration between design and other parts of our organization has helped our designers improve their skills at articulating design decisions in ways that our internal teams and external partners can understand. At Perch, we do this by including non-designers in the design process. We host cross-functional ideation sessions where members of different teams contribute their perspectives and ideas to a design discussion.
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