The group plans to focus much of its effort on helping Democrats in states including Georgia, Arizona, Texas, Florida, Virginia and North Carolina.
While many Democrats are focused on winning back several Rust Belt states that backed President Donald Trump in 2016, a progressive group plans to spend $50 million to make sure the party doesn't overlook opportunities in the Sun Belt.
Their task will be difficult to achieve. Democrats haven't carried some of these states at the presidential level in decades and have had only limited success in statewide races. In some places, the party's organization is suffering from years of neglect as Republicans have solidified their grip on power.
Florida offers a cautionary tale, group leaders say. The state is a perennial battleground, but Republicans have consistently held power in recent years. Gavito says that's because national Democrats have historically rolled in, spent big on TV advertising during marquee races, but left behind an infrastructure that atrophies in the off-years.
Way to Win operates a PAC that donates directly to candidates, but most of their work is done through two nonprofit groups that do not have to disclose their donors.
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