Max Conze, CEO of German broadcast company ProSiebenSat.1 since June last year, appeared relatively relaxed about the prospect of the coming invasion of new digital players like Disney Plus into hi…
“Disney Plus will not lock away all their content,” he said, while adding that he will retain access to Warner Bros. films and TV shows through Prosieben’s output deal with the studio. While he conceded that access to Disney blockbusters like the Star Wars franchise may become more restricted, his blunt summation was: “So what?”
He is mindful of the fact that in the past Germans have been reluctant to pay for TV, as Sky has discovered. “I continue to be a fundamental skeptic as to how broad Germans’ willingness is to pay serious money for entertainment offerings, and that then by definition limits how many bundles they are going to get into,” he said.
Prosieben’s strategy under Conze has been to double down on German content. “You have to make sure your content becomes even more local, because that makes it more differentiated, even more live, even more sticky, that runs the gamut [of genres], and that is available barrier free to viewers and consumers wherever and however they want to see it.”
Conze is cool toward the idea of acquiring production companies in Germany. “What we like much more is working with top creative talent, with whom we have very deep relationships, and there may be opportunities at different points in time where we can take that working relationship and set up a joint company,” he said.
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