Adorned with intricate designs of orchids, camellias and Chinese characters symbolizing good luck, the stylish silk masks created by Chinese fashion designer Zhou Li have become coveted items
Zhou, whose Dejin fashion brand recently exhibited at China Fashion Week, has been making embroidered silk masks equipped with high specification N95 air filters since February, providing the fashion-conscious with protective options.
Now, as China and other countries lift restrictions, Zhou expects masks will be a necessity for the foreseeable future. She has adapted hers for summer, making them with a thinner silk that allows for better breathability in warmer weather. A yellow mask displayed at a workshop in Beijing’s art district is decorated with golden orchids, representing a harmonious family with abundant wealth and many children.
The company can make around 600 masks a day, and sells them online at 118 yuan a piece. Zhou plans to market them by inviting influencers to participate in live-streaming on e-commerce platforms, and hopes to expand sales in England and Italy.
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