Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing...
PARIS - Publicis will pay $4.4 billion to acquire Alliance Data’s Epsilon marketing unit, the French advertising group said on Sunday, expanding its digital business and North American footprint.
“The addition of Epsilon will propel Publicis as a leader of data-driven personalized experiences at scale,” the Paris-based company said in a statement outlining its biggest ever acquisition - which tops the 3.7 billion euros paid for tech consulting firm Sapient in 2014. The Epsilon purchase is “a very significant investment for a company of our size”, Chief Executive Arthur Sadoun said. “But we’re convinced it’s the right move ... in a world where data is at the heart of all decisions and the mobile phone has become our main interface.”
The French company said it would cancel a previously announced share buyback and finance the Epsilon deal with debt, adding that the acquisition would boost earnings and cash flow by at least 10 percent, starting next year.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Why much of the country is headed for $4 gasDrivers in different parts of the US will continue to see gas prices rise, due to a consortium of oil-producing countries taking more than a million barrels a day off the market.
Weiterlesen »
$4 gas is nearly a reality for many AmericansUS gasoline prices are becoming a real pain for motorists, particularly in the west.
Weiterlesen »
This economic slowdown is not a blip, warns strategist who manages $4.5BMerely a blip or long-term problems? Investors are grappling with mixed signals these days, and how they react to all the noise could have serious...
Weiterlesen »
N.J. husband and wife admit to $4.5M food stamps fraud schemeA New Jersey couple admitted to a scheme in which their grocery store fraudulently exchanged food stamps for cash.
Weiterlesen »
Publicis Agrees to Acquire Alliance Data’s Epsilon Unit for About $4.4 BillionFrench multinational advertising and public relations company Publicis has agreed to acquire Alliance Data’s Epsilon Unit for about $4.4 billion.
Weiterlesen »
Publicis Nears Deal to Buy Alliance Data’s Epsilon Unit for About $4.5 BillionFrench multinational advertising and public relations company Publicis is nearing a deal to buy Alliance Data’s Epsilon Unit for about $4.5 billion.
Weiterlesen »
The Lower 48 has already seen two billion-dollar weather disasters this year, and Alaska is bakingThe March bomb cyclone resulted in over $4 billion in damage, while Alaska posted its warmest March by a landslide.
Weiterlesen »
Hungry Jack's Got $176,000 From The Government To Take Young Interns176 young Australians interned at Hungry Jack's under a government program that pays as little as $4 an hour.
Weiterlesen »
Tech spending will near $4 trillion this year. Here's where all the money is going and whySpending on technology will near $4 trillion in 2019 as the cloud computing boom, threat of hacking and rapidly evolving consumer preferences in mobile demand the full attention of corporate executives to keep their companies from being disrupted.
Weiterlesen »
Gasoline likely going sky high on West Coast, but rest of US may not even see $3 this summerCalifornia stations are selling $4 a gallon gasoline, but for drivers in most other states, unleaded gas this summer may not even reach $3 a gallon or stay there for long if it does.
Weiterlesen »