Pucker Up: Camila Coehlo's Elaluz Lip Collection Has Launched!
The inspiration behind Elaluz springs from Coelho's personal connection to makeup, ranging from her memories of being a little girl getting red lipstick from her grandmother for a passport photo, to a job at a Dior makeup counter after high school, to her experience as a makeup artist, all leading up to her YouTube career. And throughout those experiences, Coelho was acutely aware of how makeup could transform and empower people.
Believe it or not, the last little push to create Elaluz came from fashion icon Diane Von Furstenberg. The two talked about creating Elaluz at the Met Gala in 2019, and their conversation was exactly what Coelho needed to keep following her dream. The result is a brand that's fresh and accessible, with a focus on offering essentials that are parsed out in smaller drops rather than launching a full line in one fell swoop .
As for Coelho, launching a new beauty line among all her other creative pursuits has made for a busy and challenging time, but she still makes time for self care. Coelho feels her mental health is important, and ensures she takes time each day to sit outside in the sun and feel connected to nature to help calm her mind.
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