Puig Returns to Strong Growth, Raises 2022 Guidance

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Puig Returns to Strong Growth, Raises 2022 Guidance
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Puig beauty and fashion group returned to pre-pandemic growth levels in 2021, spurred by a confluence of factors, including strong gains in the U.S. and China, and from all three of its divisions.

In 2021, Puig’s net profits were 234 million euros, versus a net loss of 70 million euros the prior year. Its earnings before interest, taxes, depreciation and amortization reached 425 million euros, a 357 percent rise against 2020 and a 27 percent increase compared to 2019.The company’s net sales came in at 2.

The group noted that in 2021, its fashion and fragrance businesses combined advanced 41 percent to 1.9 billion euros, bolstered by the fragrance category’s recovery in zones such as the EMEA region and successful perfume launches, like Paco Rabanne’s Phantom and Jean Paul Gaultier’s Scandal pour Homme.

Puig’s dermocosmetics activity posted sales up 954 percent in reported terms and 18 percent on a like-for-like basis to 274 million euros. The branch, which includes Uriage, Apivita and Charlotte Tilbury, developed its presence in Europe and furthered its international reach in Asia. Puig’s sales were up 75 percent in the Americas to 839 million euros, and 60 percent to 1.5 billion euros in the EMEA zone, which showed recovery.

The group, which sells products in 150 countries and operates 27 subsidiaries, reaffirmed its aim to triple the net revenues of 2020 by 2025, as well. “We try to make sure that we have a house of brands and that each of these brands – big or small – really has a reason to be, a story to tell, a soul that you can be proud of and that can be clearly differentiated but also something worth fighting for,” Puig said.

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