Bjorn Gulden, who has led Puma since 2013, will move to the sportswear maker's bigger rival, Adidas, as chief executive from Jan. 1, Adidas said on Tuesday, replacing current CEO Kasper Rorsted, who is set to step down earlier than planned amid mounting problems at the company.
from Jan. 1, Adidas said on Tuesday, replacing current CEO Kasper Rorsted, who is set to step down earlier than planned amid mounting problems at the company.
Adidas has been looking for a successor to Rorsted, who had initially planned to leave his post in 2023, since August. With Gulden's appointment, Rorsted is now set to step down and leave the company this week, while chief financial officer Harm Ohlmeyer will lead the company in the interim until Dec. 31.
There is apparently no clause in Gulden's contract that would have prevented a direct move to the competition after it expired.
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