Every year, it feels like pumpkin spice mania comes earlier and earlier — even if it's still 90 degrees outside.
On August 24 -- a full month before the official start of fall -- Starbucks posted a tweet that sent half of the internet into a frenzy, while the other half shook their heads in despair:"Pumpkin has entered the chat." It was a de facto announcement about the return of the coffee chain's cult favorite Pumpkin Spice Latte, a drink some look forward to all year. A week earlier, competitor Dunkin' posted about the return of their own pumpkin coffee confection.
Or even specials like"It's the Great Pumpkin, Charlie Brown." These are things that bring many of us back to an earlier, more simpler time.Those layers of positive memories and nostalgia, coupled with the anticipation of what's to come, all play into the excitement many feel about fall, Lopez said. "It's this change of season; there's a lot of things to look forward to. We had those same experiences when we were young," he said.
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