You don't have to wait long to try the new treat!
The Grimace Birthday Meal, including a choice of Big Mac or Chicken McNuggets and purple milkshake, will be available at McDonald's starting on June 12, 2023. CHICAGO – McDonald’s plans to celebrate the birthday of a fan favorite, the lovable purple character Grimace, with activities and a special meal that comes with purple milkshakes.
“Our fans have amazing childhood memories of their birthdays at McDonald’s … and Grimace’s Birthday is all about paying homage to the amazing, fun moments we all share,” Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA,“We’re excited to put a modern spin on these memories to continue to drive McDonald’s relevance with a new generation. Grimace is the perfect lovable icon to have McDonald’s meet our fans at the intersection of nostalgia and culture,” Hassan said.
Grimace was part of the cast used by McDonald’s for ads in make-believe McDonaldland from the 1970s into the 1990s. Other regulars included Ronald McDonald, Hamburglar and the French Fry Gobblins , Mayor McCheese, Officer Big Mac, Captain Crook and the Professor.
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