What's at stake for Chinese-owned app TikTok after President Trump threatened to ban the popular video app? It likely won't come to a ban, a total spin-off or U.S. tech firm acquisition is the likely scenario, an expert says.
NEW YORK — President Donald Trump says he wants to take action to ban TikTok, a popular Chinese-owned video app that has been a source of national security and censorship concerns.
It’s not clear whether Trump would accept a divestment as a concession. But there have been reports of U.S. tech giants and financial firms being interested in buying or investing in TikTok as the Trump administration sets its sights on the app.A. ByteDance launched TikTok in 2017, then bought Musical.ly, a video service popular with teens in the U.S. and Europe, and combined the two. A twin service, Douyin, is available for Chinese users.
“I think a total spin-off or U.S. tech firm acquisition is the likely scenario here so it can keep operating,” he added.A. Many are trying to move followers to other platforms like YouTube and Triller, an entertainment platform built for creators. Some are trying to monetize through sites like Patreon, a crowdfunding platform for artists, musicians and other creators, says Amber Atherton, CEO at Zyper, a community marketing platform that connects brands with the top 1% of their superfans.
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