In a new Hulu documentary, director Zackary Drucker explores the rise of gossip blogs in the 2000s and their lasting effects on internet culture.
In the late aughts, right before the financial crash, the world of Manhattan socialites was upended by an 18-year-old blogger in Illinois.
These blogs wove storylines, often vicious ones, pitting women against each other and concocting drama out of thin air. Two of the most notable socialites at the time were Tinsley Mortimer and Olivia Palermo. Mortimer was a blond Southern debutante who had married the heir to an oil fortune. Palermo was a young, blue-blooded New School student who hailed from Greenwich, Conn.
“You had this era when women were not able to articulate their oppression,” Drucker said. “The way that manifested in the aughts was outright fat-shaming, this paradigm of beauty centering around being emaciated, being a model. You had women being applauded for looking skeletal. … It’s still so omnipresent off camera, of course, but the ways that the women talk about themselves are so tainted by that trauma.
Drucker said that filming the documentary in 2021 allowed many of its subjects a level of perspective and distance from the events of the aughts, which ultimately allowed them to reflect more heavily on their own role in the system. After surviving the first year of theAdvertisementRose’s story that stands apart from the other women’s, her struggles showing the deep systemic hurdles that trans women face.
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