'R&B Is Definitely Alive': How Execs Are Keeping Up With Rap's Streaming Boom

Deutschland Nachrichten Nachrichten

'R&B Is Definitely Alive': How Execs Are Keeping Up With Rap's Streaming Boom
Deutschland Neuesten Nachrichten,Deutschland Schlagzeilen
  • 📰 billboard
  • ⏱ Reading Time:
  • 59 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 27%
  • Publisher: 63%

'Now with R&B coming back, we’re determined that it won’t go quietly back into the night. Some artists will break through, and soon there will be a flood.” - JeffRobinson, HERMusicx's manager HipHopPower

notched the biggest streaming week ever for an R&B album by a woman in October; Lennox, who is currently opening for Lizzo; new signee Ann Marie; and, of course, Mai, whose bubbly crush anthem “Boo’d Up” became one of the biggest breakout hits of 2018.

“Most labels give you a song and dance about being 100% behind an R&B project with a marketing campaign,” Robinson elaborates. “Maybe that goes on through the project’s release weekend and the next week. Then the following week, you’re not hearing much about the record anymore. I have always said that out of $10, a pop artist will get $8 to market and promote [a project], while the R&B artist will get the $2.

“When we were serviced with Alicia’s ‘Fallin’ ’ single [in 2001], there was no picture,” recalls iHeartMedia executive vp programing Thea Mitchem. “J [Records, which was folded into RCA in 2011] serviced it with just a white label. So you had to make a decision to play it or not based on how it moved you. With H.E.R., it was a mystery as well. It created a momentum that took a little longer. But I would argue that H.E.R.

Streaming remains an important tool, even if it hasn’t provided R&B with the same gains as rap. Spotify’s main playlist for the genre, Are & Be, recently crossed the 5 million followers mark, though it’s still behind the platform’s influential RapCaviar playlist, which boasts over 12 million.

Wir haben diese Nachrichten zusammengefasst, damit Sie sie schnell lesen können. Wenn Sie sich für die Nachrichten interessieren, können Sie den vollständigen Text hier lesen. Weiterlesen:

billboard /  🏆 112. in US

Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

Reddit Shuts Down Husband Who Thinks His Ill Wife Has To Cook For HimReddit Shuts Down Husband Who Thinks His Ill Wife Has To Cook For HimReddit's 'Am I The Asshole' board is the gift that keeps on giving.
Weiterlesen »

Christmas Came Early Thanks to Netflix’s Holiday Season LineupChristmas Came Early Thanks to Netflix’s Holiday Season LineupThe streaming service has announced all their festive content to keep you warm through the holidays.
Weiterlesen »

Netflix Execs Talk Film Push, Streaming Competition, ‘Seinfeld’ Deal & More In Q3 Earnings InterviewNetflix Execs Talk Film Push, Streaming Competition, ‘Seinfeld’ Deal & More In Q3 Earnings InterviewThe Netflix management team spent a large portion of their 38-minute “earnings interview” for the third quarter highlighting their aggressive push into the film business and their view …
Weiterlesen »

Kate Middleton Sports Same Symbolic Hat as Princess Diana in PakistanKate Middleton Sports Same Symbolic Hat as Princess Diana in PakistanThe Duke and Duchess of Cambridge are keeping Princess Diana's legacy alive.
Weiterlesen »

Gina Rodriguez Has Apologized After Deleting A Video Of Her Singing The N-WordGina Rodriguez Has Apologized After Deleting A Video Of Her Singing The N-Word'I really am sorry if I offended you,' Rodriguez said in a video apology.
Weiterlesen »

Jessica Simpson's Trainer Says She Wouldn't Have Lost As Much Weight If She'd Been DrinkingJessica Simpson's Trainer Says She Wouldn't Have Lost As Much Weight If She'd Been DrinkingJessica Simpson's trainer says she wouldn't have lost as much weight if she'd been drinking
Weiterlesen »



Render Time: 2025-04-25 13:17:17