She will work on brooklynmuseum's 200th anniversary and different touch points across the visitor experience.
Discussing her new gig, Shechtman said the Brooklyn Museum is having its 200th anniversary in 2024, and she’ll work on ideas connected to that, as well as things across the visitor experience. “We as an industry talk about retail experience, visitor experience, guest experience and user experience, but to the consumer and the public, it’s just experience,” she said. She said she’ll be looking at not just retail or event programming, but different touch points across the visitor experience.
“As we plan for the future, including our upcoming 200th anniversary, our EIR program is an opportunity to bring new ideas and energy to the ways we connect with audiences,” said Anne Pasternak, the Shelby White and Leon Levy Director of the Brooklyn Museum in a joint statement. “With her explosive creativity,Shechtman will provide a boost of fuel for our jetpack.”
After Shechtman left Macy’s, where she launched two businesses for the brand, she started doing consulting work and got to know Pasternak. In fact, Shechtman recommended Story’s former buyer, Kate Foley, to the museum, and Foley became director of merchandising and retail strategy.
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