Plus, what’s happening with car radios?
Last October, The SoCal Sound , ruffled some feathers by moving specialty programming out of “prime” hours, described as Monday through Friday 6 a.m. to 7 p.m. and Saturday and Sunday 9 a.m. to 5 p.m.
So I reached out to Osburn and asked directly … was there any fallout? His response is that it was basically a wash: Osburn insists that the move was needed to help ensure the long-term viability of the station, explaining, “our goal to evolve for the next 10 years is working, and the previous donations are being replaced by the new. In short, it’s a push, but we are well set up for the future.”Radio engineering newspaper Radio World recently ran a story on what the writer of the piece feels is the real threat to radio long-term: subscriptions.
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