The brand, which sources technology from Korea, is said to reach $100 million in sales in 2022, per industry sources.
“It was the right timing to bring in a senior executive from the industry,” Paik said of the hire. “We’re looking to bring on even more talent to strengthen our team.”, and quickly expanded to its own website, and is now available at Target and CVS Pharmacy. “With the capital, we’re really going to strengthen our retail business,” she said. “Now we have an omnichannel strategy, but our digital business is stronger than retail.
The brand does well in Korea, where Paik, who is Korean American, sources technology. “From our Korean office, we’re looking to expand into other Asian markets, and from the U.S., we’re looking at Canada, as well as the EU,” she said. “We want to get into China. That’s at the top and Asian women actually prefer pads over tampons, so it’s about 99 percent of the market,” Paik continued. “Japan is another market and also key for
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