Rage Against the Big Machine: What's Driving the TaylorSwift13 Showdown?
kerfuffle involves the sort of music business minutiae that doesn’t commonly interest the general public — in fact, it’s probably safe to say that untold thousands if not millions of people are suddenly familiar with the concept of re-recording old masters. But in blasting Braun on social media and bringing the matter into the open, Swift has deftly reduced a very complex legal matter into a simple issue: her right to own and control her music.
As for the AMAs, Big Machine could conceivably make the case that such performances would be re-recordings — even on a live television show — after which a blizzard of legal documents would inevitably ensue, and the matter would almost definitely not be resolved in time for the AMAs later this month.
Still, Swift is conveying a powerful image that is clearly mobilizing jer formidable fan base, to the extent that Big Machine’s statement of Friday morning excoriated her for placing the company’s employees in danger. And she is able to strengthen that image by depicting herself, not inaccurately, as a champion for artists and creators who for decades have been taken advantage of by draconian corporate contracts.
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