Japanese e-commerce firm Rakuten plans to become Japan's fourth mobile oper...
BARCELONA - Japanese e-commerce firm Rakuten plans to become Japan’s fourth mobile operator this year with what its says is the world’s first fully cloud-based mobile network, creating a potential template for international expansion.
“We can disrupt the telecoms industry and bring huge value to customers,” Rakuten’s founder Hiroshi ‘Mickey’ Mikitani told a packed presentation at the company’s stall during the Mobile World Congress on Wednesday. Rakuten’s end-to-end cloud model ‘virtualizes’ not only the network core but its radio network also runs on software, making it easy to upgrade or reconfigure without having to go to vendors for bespoke solutions.
“This is a bespoke thing for Rakuten, however we see this architecture as very applicable to others,” Jonathan Davidson, head of Cisco’s service provider business, told Reuters. “This is not just about a lower cost network,” said Ed Finegold, director of content strategy at Netcracker.
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