The coffee-table book from Rizzoli_Books features celebrities and notables wearing the company's famous shirt throughout the years.
“I wanted the shirt to become part of the life of the person who wore it,” Ralph Lauren writes. “I never knew that after 50 years it would become such a personal icon all over the world. What I do has always come from the way people live. It’s honest and from the heart and hopefully that is what touches the diversity of people who wear my Polo and all my clothes.
To promote the book, titled “Ralph Lauren’s Polo Shirt,” the company will offer a limited number of vintage and collectible designs featured in the book for purchase in select stores as well as on the Polo app. They have been sourced from the brand’s archival collection and verified to ensure their authenticity.
ans from the Los Angeles-based circular design platform Atelier & Repairs and given a new life through the use of an overdyed process to give each shirt an indigo hue and patched with vintage fabrics on the placket and at the gussets.
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