EVRYTHNG, a connected Internet of Things platform, and labeling technology firm Avery Dennison helped with this new QR code-based digital identification system.
QR codes on labels of Ralph Lauren products help authenticate merchandise for consumers and aid in supply chain and inventory management for the U.S. fashion giant. Image credit: Ralph Lauren U.S. fashion marketer Ralph Lauren Corp. has stepped up its fight with fakes via the launch of unique digital identities that let smartphone-wielding consumers scan the apparel or accessory’s QR code for its authenticity.
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Industry Sectors Retail Software And Technology Authenticity Avery Dennison Digital Product Identification Evrythng Luxury Luxury Marketing Luxury Retail Qr Code Ralph Lauren Supply Chain
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Zendaya Turns a Vintage Ralph Lauren Blazer Into a Mini DressBorn and raised in Memphis, India Roby is a freelance journalist based in New York City. In 2021, India graduated from The New School with a Bachelor’s in Journalism + Design and a minor in Fashion Communication.
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