Ram Thinks It Can Take Advantage Of Being Late To The Electric Pickup Game | Carscoops carscoops
. From the outside, it could easily seem like they’re simply so far behind that they’re irrelevant. But for Ram, it’s trying to flip the game on its ear by making a later debut a big advantage.
Ram have been closely monitoring the EV pickup market. In a way, they’ve waited for everyone else to put their cards on the table. Now that the brand knows what it’s up against, it’s working hard to craft a truck that will make a bigger impact in the market.“That’s really where I think Ram is going to separate ourselves from the rest is with the full knowledge of what our competitors are doing.
“Based on what I call our internal performance index… we will have the best BEV to come to market, and that’s what this is all about,” Koval said. To be the best it’ll need to combine a number of important factors including range, pricing, and innovative features.and provided a great balance of all those facets of design. At the same time, it’s not really the same as a full-size pickup. The Hummer EV is a huge truck but it’s not really meant for the everyday buyer.
It’ll be at least a couple of years before Ram brings its truck to market. The brand plans on a 2024 release right now but that day will come quickly, so they’d better come up with a great hand.