Rap artist Logic signs an exclusive streaming deal with Amazon's Twitch streaming platform, a deal that hints at how the gaming industry has grown to blur the lines between video games and other forms of media.
Logic had announced his retirement from music at the same time he announced that his latest album “No Pressure” will be released on Friday. Logic recently had a son and said in his announcement that “it’s been a great decade. Now it’s time to be a great father.”, Logic said that he would be making seven figures in the deal with Twitch. Logic has already been streaming on the site for the last few years and had performed at TwitchCon in 2019.
“I’m blessed enough to have millions of fans and followers. So it is a great partnership,” Logic told The Verge. “I’m going to bring new eyes to their service, they’re going to bring new money to my bank account, and — I’m just kidding.”Twitch, a livestreaming site owned by Amazon, primarily features livestreams of people playing games like"Fortnite,""Call of Duty: Warzone," and"Valorant.
Twitch has also expanded their livestreaming music category to be a separate tab on the website, along with esports. The music category has more than 3.3 million followers.Logic earned two Grammy nominations for his 2017 hit “1-800-273-8255,” about suicide prevention. His latest album is being promoted as a sequel to his first album “Under Pressure,” which was released in 2014.
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