Throughout August, twice a week, a different artist or band will perform live on Redemption's Instagram account.
“If the mountain won’t come to Muhammad, Muhammad must go to the mountain.” The popular proverb explains pretty well what happened to Bebe Moratti in what we will all remember as the summer of COVID-19. A music lover, the Milanese designer reacted to the cancellation of all the music festivals this summer by launching his own music event.
“I had planned a schedule of festivals I wanted to attend, including the Florence Rock Festival, and suddenly everything was canceled. I don’t go to clubs, I don’t go to the restaurant, I don’t travel that much, for me summer means attending music festivals,” Moratti said during a Zoom meeting. “So we decided to use technology to give some relief to music lovers like me.”
“Along with my passion for music and the fact that music has always been an integral part of the Redemption DNA, another main reason pushing me to organize this festival is that I think that decade after decade music has always played a key role in the shaping of society and in the promotion of healthy rebellion aimed at social improvement,” said Moratti, praising music’s unifying power.
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